Unearthed

Outdoors-driven, earthy looks are recontextualised within a more design-led aesthetic, with a wabi-sabi quality being key.

Design strategies
Weathered, rustic aesthetics apply a connection with the elements, offering a direction for outdoors and utility themes
Uneven layering, irregular textures, proportion play and #RawEdges underpin this story, with non-conforming, size-inclusive silhouettes key for genderless ranges
Soil, rocks and minerals influence colour, prints and texture. Extend this Earth-first approach to fabric choices prioritising GOTS-certified and GRS/RCS recycled cotton, natural fibre blends and FSC-certified Tencel lyocell
This story is also very much about resilience and resourcefulness, so experiment with #DeadstockDesign, creative mending and repairing
Ones to watch: Song for the Mute’s (Australia) The Desert Rose collection evokes the beauty and resilience found in harsh environments, embodying perseverance and growth. Pearled Ivory’s (US) deadstock leather jackets evoke natural landscapes. Kartik Research (India) uses Kantha stitch, hand block-printing, natural dyes and weaving in contemporary cuts for its ‘Indian Future Vintage’ styles
Relevant for: utility, outdoorwear, denim, outerwear, knitwear

Unearthed

Outdoors-driven, earthy looks are recontextualised within a more design-led aesthetic, with a wabi-sabi quality being key.

Design strategies
Weathered, rustic aesthetics apply a connection with the elements, offering a direction for outdoors and utility themes
Uneven layering, irregular textures, proportion play and #RawEdges underpin this story, with non-conforming, size-inclusive silhouettes key for genderless ranges
Soil, rocks and minerals influence colour, prints and texture. Extend this Earth-first approach to fabric choices prioritising GOTS-certified and GRS/RCS recycled cotton, natural fibre blends and FSC-certified Tencel lyocell
This story is also very much about resilience and resourcefulness, so experiment with #DeadstockDesign, creative mending and repairing
Ones to watch: Song for the Mute’s (Australia) The Desert Rose collection evokes the beauty and resilience found in harsh environments, embodying perseverance and growth. Pearled Ivory’s (US) deadstock leather jackets evoke natural landscapes. Kartik Research (India) uses Kantha stitch, hand block-printing, natural dyes and weaving in contemporary cuts for its ‘Indian Future Vintage’ styles
Relevant for: utility, outdoorwear, denim, outerwear, knitwear, earthy style, show front and back

Unearthed Outdoors-driven, earthy looks are recontextualised within a more design-led aesthetic, with a wabi-sabi quality being key. Design strategies Weathered, rustic aesthetics apply a connection with the elements, offering a direction for outdoors and utility themes Uneven layering, irregular textures, proportion play and #RawEdges underpin this story, with non-conforming, size-inclusive silhouettes key for genderless ranges Soil, rocks and minerals influence colour, prints and texture. Extend this Earth-first approach to fabric choices prioritising GOTS-certified and GRS/RCS recycled cotton, natural fibre blends and FSC-certified Tencel lyocell This story is also very much about resilience and resourcefulness, so experiment with #DeadstockDesign, creative mending and repairing Ones to watch: Song for the Mute’s (Australia) The Desert Rose collection evokes the beauty and resilience found in harsh environments, embodying perseverance and growth. Pearled Ivory’s (US) deadstock leather jackets evoke natural landscapes. Kartik Research (India) uses Kantha stitch, hand block-printing, natural dyes and weaving in contemporary cuts for its ‘Indian Future Vintage’ styles Relevant for: utility, outdoorwear, denim, outerwear, knitwear

Unearthed Outdoors-driven, earthy looks are recontextualised within a more design-led aesthetic, with a wabi-sabi quality being key. Design strategies Weathered, rustic aesthetics apply a connection with the elements, offering a direction for outdoors and utility themes Uneven layering, irregular textures, proportion play and #RawEdges underpin this story, with non-conforming, size-inclusive silhouettes key for genderless ranges Soil, rocks and minerals influence colour, prints and texture. Extend this Earth-first approach to fabric choices prioritising GOTS-certified and GRS/RCS recycled cotton, natural fibre blends and FSC-certified Tencel lyocell This story is also very much about resilience and resourcefulness, so experiment with #DeadstockDesign, creative mending and repairing Ones to watch: Song for the Mute’s (Australia) The Desert Rose collection evokes the beauty and resilience found in harsh environments, embodying perseverance and growth. Pearled Ivory’s (US) deadstock leather jackets evoke natural landscapes. Kartik Research (India) uses Kantha stitch, hand block-printing, natural dyes and weaving in contemporary cuts for its ‘Indian Future Vintage’ styles Relevant for: utility, outdoorwear, denim, outerwear, knitwear, earthy style, show front and back

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