Marca: Virtfort Usa un estilo minimalista en el logo y playera oversize Concepto: Ropa deportiva premium inspirada en la virtud y la fuerza. Cada prenda representa disciplina, resiliencia y superación personal. Logo: • Figura de un Cerbero estilizado en silueta blanca, minimalista y sin fondo. • La forma muestra la cabeza del perro mirando al frente, con trazos limpios, modernos y simétricos. • El texto “VIRTFORT” aparece con letras mayúsculas separadas en la tipografía Zeniq Nano, un estilo geométrico y técnico que transmite solidez y precisión. • En ocasiones, se usa una versión lineal (horizontal) y otra cuadrada (vertical) del logo. • Puede aplicarse en color blanco o en los tonos corporativos según el fondo de la prenda. Colores corporativos (según manual): • Azul oscuro #001232 • Rojo vino #570F10 • Gris medio #666666 • Rosa pálido #E8C5DB • Azul claro #92BBCD • Neutros complementarios: blanco y negro Estilo visual general: • Minimalista, moderno y atlético. • Combinación de funcionalidad y estética elegante (similar a Gymshark o Lululemon). • Líneas limpias, paneles ergonómicos y materiales de rendimiento técnico. • Puede alternar entre dos líneas: • Minimalista Virtfort: logo pequeño y discreto (pecho, pierna). • Streetwear Virtfort: logo grande o lateral (espalda, muslo, gorra). Aplicaciones típicas del logo: • Pequeño en pecho o pierna para prendas deportivas. • Grande en espalda o muslo para piezas tipo streetwear. • Blanco sobre colores oscuros o rojo vino; azul oscuro sobre fondos claros. Inspiración: El diseño toma como referencia al Cerbero mitológico, símbolo de fuerza, lealtad y vigilancia. Representa la idea de que cada atleta tiene una fortaleza interior esperando ser liberada.
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